Have you found a house you love only to be disappointed that there are already many other offers on the property? Have you put in an offer on a home only to lose out to other buyers? One strategy that may help is to include a personal introduction letter which will differentiate your offer and may tilt the odds in your favor.
To write a great introduction letter begin by finding out as much as you can about the seller of the property. Have they lived in the home a long time? Did they raise their kids there? Did they make any upgrades or put in landscaping? What do they love to do? All of these questions will give you direction for what to include in your letter. If they have lived in their home for many years they will have many memories and feeling that you will love it as much as they have will make your offer stand out.
What to include in a letter:
1. Introduce yourself to the seller- who are you and what makes you unique?
2. Find connection-what similarities do you have with the seller? Do you both love baseball, gardening, travel, animals?
3. Help them envision you in their home-Can you see yourself sitting on the back deck drinking your morning coffee? Would your child love the play structure in back? Show them that you will love the house as much as they have.
4. Compliment them on specifics about the house, especially if they made the changes!
5. Mention specifics about your offer that may make it stand out-Are you offering a short escrow & closing? Free rent back? Show your flexibility & ability to complete the sale.
6. Don't talk about changes you want to make. Even if you're planning on gutting the place, talk about the things that you do love, the layout of the house, the view, etc.
7. Show emotion, be sincere and highlight positives. These are all things that will help the seller find more connection with you and will highlight your offer.
Will a personal introduction letter help every time? No. Sometimes a seller is motivated solely by money or other factors that you can't compete with. If the seller is an investor or has never lived in the home they are less likely to be swayed by your heartfelt introduction. But many times, a letter can be just the thing to tilt the scales in your favor and have someone choose you over other similar buyers.
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Heather Thurber is a Sonoma County native with a strong love for and knowledge of the local area. Running her family business for years, Paperbacks Unlimited, has given her extensive experience that she now brings to the real estate industry. She is highly skilled at working one-on-one with clients and will guide you through every step of the process, helping to make your path home as smooth and stress free as possible. A home purchase is often the largest purchase you will make in your life and Heather is 100% committed to providing excellent service and supporting you to make your best real estate decisions with confidence and clarity.